Do you have a sales plan? Entrepreneurs, sales executives, and sales managers all benefit from writing sales plans whether for their business, department, or team. You must know where you're going before you can hit your key targets, and from there, you must break down the strategies and tactics you'll use to do it. A sales plan lays out your objectives, high level tactics, target audience, and potential obstacles. It's like a traditional business plan but focuses specifically on your sales strategy. A business plan lays out your goals , a sales plan describes exactly how you'll make those happen.